💬 Whatsapp:

WhatsApp Business API pricing

Simple, affordable, transparent

Plan 100

30 days free trial

15 € / month
100 MAU (0.15 € / client)

    • WhatsApp Business API
    • 1 your own phone number
    • 100 monthly active users
    • 1000 Service (incoming) conversations
    • Unlimited agents
    • Chat\Email support
    • One-time fee 0€

Plan 1000



75 € / month
1000 MAU (0.075 € / client)


    • WhatsApp Business API
    • 1 your own phone number
    • 1000 monthly active users
    • 1000 Service (incoming) conversations
    • Unlimited agents
    • Chat\Email\Zoom support
    • One-time fee 0€

Plan UNLIM



225 € / month
0.00 € / client


    • WhatsApp Business API
    • 1 your own phone number
    • Unlimited monthly active users
    • 1000 Service (incoming) conversations
    • Unlimited agents
    • Priority Chat\Email\Zoom support
    • One-time fee 0€

Plan Unlim

Year -33%, save 900€

150 € / month
0.00 € / client

    • WhatsApp Business API
    • 1 your own phone number
    • Unlimited monthly active users
    • 1000 Service (incoming) conversations
    • Unlimited agents
    • Priority Chat\Email\Zoom support
    • One-time fee 0 €

Plans 100 & 1000: number of active clients per calendar month (MAU)

Subscription fee

15

Plans questions

  • The client is active if he sent you a message in this calendar month or you sent him. The counter is reset to zero on the 1st day of each month;
  • Inbound and outbound messages are free of charge;
  • The number of your operators is not counted in the tariff;
  • The total number of subscribers per number is not taken into account in the tariff, only active counts in a calendar month;
  • Plans 100 & 1000 are added up, you can use, f.e., a tariff for 2300 users.

Conversation-Based Pricing from 1 June 2023

  • 24-hour conversation sessions begin whenever the first message is delivered by a business.
  • If the first non-template business message is received during the open 'Customer Service Window' (which is 24 hours from the time of the incoming customer message), then it qualifies as a Service conversation. This was formerly known as a User-initiated conversation.
  • The first template message can be one of three types: Utility, Authentication, or Marketing. Each type now carries a different conversation cost. Previously, there was only one type of Business-initiated conversation.
  • Conversations of different types can be open simultaneously, even if a template is sent in response to a user. The costs accumulate. Previously, sending a template in response to a user did not initiate a Business-initiated conversation.
  • The first 1000 Service conversations per account per month are free. After 1000, additional charges apply. Utility, Authentication, and Marketing conversations now carry a charge from the first. Previously, Business-initiated conversations were included in the initial 1000 free conversations.
  • Conversations will not be charged for 72 hours when a user messages a business using the Facebook Ads WhatsApp button or a Facebook Page WhatsApp button. Previously, this period was 24 hours.
  • Example rates for Marketing conversations are as follows: Brazil $0.0625, Colombia $0.0125, Germany $0.1365, North America $0.0250. WhatsApp tariffs in other countries;
  • All prices are clearly stated on the website, with no additional charges on Facebook or WhatsApp.
  • For a more detailed guide, please check manual.