Plans 100 & 1000: number of active clients per calendar month (MAU)
The client is active if he sent you a message in this calendar month or you sent him. The counter is reset to zero on the 1st day of each month;
Inbound and outbound messages are free of charge;
The number of your operators is not counted in the tariff;
The total number of subscribers per number is not taken into account in the tariff, only active counts in a calendar month;
Plans 100 & 1000 are added up, you can use, f.e., a tariff for 2300 users.
Conversation-Based Pricing (Starting 01.02.2022)
24-hour conversation sessions start whenever the first message is delivered by a business.
The first 1000 conversations per account each month are free. Next conversations will be charged in addition to the Plans.
User-initiated conversation: A conversation that initiates from a business in response to a user message within the 24 hour "customer service window".
Business-Initiated conversation: A conversation that initiates from a business sending a user a message outside the 24 hour "customer service window".
The first User-initiated conversation will not be charged when a user messages a business using Facebook Ads WhatsApp button or a Facebook Page WhatsApp button.
Rates after 1000: Brazil $0.0300 (User-initiated), $0.0500 (Business-Initiated). Colombia $0.0060 (User-initiated), $0.0100 (Business-Initiated). Germany $0.0819 (User-initiated), $0.1365 (Business-Initiated). North America $0.0088 (User-initiated), $0.0147 (Business-Initiated). WhatsApp tariffs for other countries;
All prices are fully indicated on the site, there are no additional payments on Facebook or WhatsApp.