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WhatsApp Business API pricing

Simple, affordable, transparent

Plan 100

30 days free trial
15 € / month
100 MAU (0.15 € / client)
    • WhatsApp Business API
    • 1 your own phone number
    • 100 monthly active users
    • 1000 Service conversations
    • Unlimited agents
    • Chat\Email support
    • One-time fee 0€
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Plan 1000


75 € / month
1000 MAU (0.075 € / client)

    • WhatsApp Business API
    • 1 your own phone number
    • 1000 monthly active users
    • 1000 Service conversations
    • Unlimited agents
    • Chat\Email\Zoom support
    • One-time fee 0€
WhatsApp us

Plan UNLIM


225 € / month
0.00 € / client

    • WhatsApp Business API
    • 1 your own phone number
    • Unlimited monthly active users
    • 1000 Service conversations
    • Unlimited agents
    • Priority Chat\Email\Zoom support
    • One-time fee 0€
WhatsApp us

Plan Unlim

Year -33%, save 900€
150 € / month
0.00 € / client
    • WhatsApp Business API
    • 1 your own phone number
    • Unlimited monthly active users
    • 1000 Service conversations
    • Unlimited agents
    • Priority Chat\Email\Zoom support
    • One-time fee 0 €
WhatsApp us

Plans 100 & 1000: number of active clients per calendar month (MAU)

Subscription fee

15 €

Plans questions

  • The client is active if he sent you a message in this calendar month or you sent him. The counter is reset to zero on the 1st day of each month;
  • Inbound and outbound messages are free of charge;
  • The number of your operators is not counted in the tariff;
  • The total number of subscribers per number is not taken into account in the tariff, only active counts in a calendar month;
  • Plans 100 & 1000 are added up, you can use, f.e., a tariff for 2300 users.

Conversation-Based Pricing before 31 May 2023

  • 24-hour conversation sessions begin whenever the first message is delivered by a business.
  • The first 1000 conversations per account each month are free. Next conversations will be charged in addition to the Plans.
  • User-initiated conversation: A conversation that initiates from a business in response to a user message within the 24 hour "customer service window".
  • Business-Initiated conversation: A conversation that initiates from a business sending a user a message outside the 24 hour "customer service window".
  • The first User-initiated conversation will not be charged when a user messages a business using Facebook Ads WhatsApp button or a Facebook Page WhatsApp button for 24 hours.
  • Rates after 1000: Brazil $0.0300 (User-initiated), $0.0500 (Business-Initiated). Colombia $0.0060 (User-initiated), $0.0100 (Business-Initiated). Germany $0.0819 (User-initiated), $0.1365 (Business-Initiated). North America $0.0088 (User-initiated), $0.0147 (Business-Initiated). WhatsApp tariffs for other countries;
  • All prices are fully indicated on the site, there are no additional payments on Facebook or WhatsApp.

Conversation-Based Pricing from 1 June 2023

  • 24-hour conversation sessions begin whenever the first message is delivered by a business.
  • If the first non-template business message is received during the open 'Customer Service Window' (which is 24 hours from the time of the incoming customer message), then it qualifies as a Service conversation. This was formerly known as a User-initiated conversation.
  • The first template message can be one of three types: Utility, Authentication, or Marketing. Each type now carries a different conversation cost. Previously, there was only one type of Business-initiated conversation.
  • Conversations of different types can be open simultaneously, even if a template is sent in response to a user. The costs accumulate. Previously, sending a template in response to a user did not initiate a Business-initiated conversation.
  • The first 1000 Service conversations per account per month are free. After 1000, additional charges apply. Utility, Authentication, and Marketing conversations now carry a charge from the first. Previously, Business-initiated conversations were included in the initial 1000 free conversations.
  • Conversations will not be charged for 72 hours when a user messages a business using the Facebook Ads WhatsApp button or a Facebook Page WhatsApp button. Previously, this period was 24 hours.
  • Example rates for Marketing conversations are as follows: Brazil $0.0625, Colombia $0.0125, Germany $0.1365, North America $0.0250. WhatsApp tariffs in other countries;
  • All prices are clearly stated on the website, with no additional charges on Facebook or WhatsApp.
  • For a more detailed guide, please check manual.

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