The client is active if he sent you a message in this calendar month or you sent him. The counter is reset to zero on the 1st day of each month;

Inbound and outbound messages are free of charge;

The number of your operators is not counted in the tariff;

The total number of subscribers per number is not taken into account in the tariff, only active counts in a calendar month;

Plans 100 & 1000 are added up, you can use, f.e., a tariff for 2300 users.

24-hour conversation sessions begin whenever the first message is delivered by a business.

If the first non-template business message is received during the open 'Customer Service Window' (which is 24 hours from the time of the incoming customer message), then it qualifies as a Service conversation. This was formerly known as a User-initiated conversation.

The first template message can be one of three types: Utility, Authentication, or Marketing. Each type now carries a different conversation cost. Previously, there was only one type of Business-initiated conversation.

Conversations of different types can be open simultaneously, even if a template is sent in response to a user. The costs accumulate. Previously, sending a template in response to a user did not initiate a Business-initiated conversation.

All service conversations are free. Utility, Authentication, and Marketing conversations now carry a charge from the first. Previously, Business-initiated conversations were included in the initial 1000 free conversations.

Conversations will not be charged for 72 hours when a user messages a business using the Facebook Ads WhatsApp button or a Facebook Page WhatsApp button. Previously, this period was 24 hours.

Example rates for Marketing conversations are as follows: Brazil $0.0625, Colombia $0.0125, Germany $0.1365, North America $0.0250. WhatsApp tariffs in other countries;

All prices are clearly stated on the website, with no additional charges on Facebook or WhatsApp.

For a more detailed guide, please check manual.