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In this article, we will explore how to implement WhatsApp remarketing for unopened emails, covering strategies, best practices, legal considerations and real-world case studies. Integrating email remarketing with WhatsApp follow-up can transform undelivered or ignored messages into meaningful engagements, thereby boosting the effectiveness of your overall campaign.
This expert article explores the options for sending and processing multimedia in WhatsApp bots. We will cover API mechanics, code examples, best practices, limitations and security considerations
In this article, we will break down broadcast metrics and the principles of building monitoring dashboards, as well as outlining the best practices. We will draw on data from the WhatsApp Business API and third-party tools
This expert article explores how to conduct effective A/B tests on WhatsApp templates, drawing on best practices and real-world insights. By the end, you will have a clear plan to enhance your marketing campaigns, with the potential to boost open rates by up to 90% and significantly increase click-through rates, as demonstrated in various case studies
This article explores the successful integration of WhatsApp into educational projects, emphasising its effectiveness in facilitating communication, distance learning, and student support
This article explores how to align WhatsApp solutions with the GDPR and other relevant standards, offering expert insights into the best architectural practices. Drawing on official guidelines and industry analyses, we examine compliance strategies to ensure secure and ethical deployment.
This guide delves into the algorithms and processes for migrating your customer base and scenarios from alternative messengers like SMS and Viber to the WhatsApp Business API
By focusing on WhatsApp-exclusive strategies, businesses can achieve higher conversion rates, as evidenced by campaigns generating 10x ROI in months. In this expert analysis, we'll explore effective examples, best practices, and implementation steps to master WhatsApp promo campaigns.
This article examines the implementation of WhatsApp as an SMS replacement for order status notifications, exploring its benefits, integration processes, best practices, challenges, and real-world case studies
